What Marketers Need To Know About Pinterest

Introduction

Pinterest is the most popular social network for millennials, with more than 100 million users. It’s also one that marketers should be paying attention to: According to a recent study by eMarketer, Pinterest will reach $1 billion in advertising sales by 2020, making it one of the fastest-growing ad platforms on the internet today. If you don’t know how to use Pinterest in your business then you should go for digital marketing training in Faridabad. But how do you market on Pinterest? And what makes it different from other social networks like Instagram or Facebook? Let’s take a look at some tips and tricks for marketing your business on Pinterest:

Pinterest is a visual search engine, not a social network.

Pinterest is a visual search engine, not a social network.

Pinterest users aren’t looking to be entertained or give their friends something to talk about—they want to learn new things, find inspiration and discover new products in their desired category. Pinterest offers everything from recipes and home decorating tips to fashion advice and beauty products. We recommend you prefer the SEO institute in Faridabad to make your business more visible on Pinterest. 

People are on Pinterest to find entertaining and useful ideas for their future.

Pinterest is a place to find entertaining and useful ideas for your future. It’s not just about decorating or cooking, but also about planning a trip, starting a business, or learning new skills.

People are on Pinterest to find things they like—but they’re also looking at what others have done. If you post something similar to someone else’s pin, it’ll be picked up by the algorithm as well!

Pinterest users have money to spend, and they’re open to purchasing new products.

Pinterest is a visual search engine. If you’re looking for something to do, Pinterest will show you what other people have found interesting and shared with their followers.

If you have an idea for a product or service, Pinterest can help you find consumers who are interested in what you’re offering. It’s also great for finding brand new ideas and inspiration—the same way it was originally intended!

Pinterest has extremely engaged users.

Pinterest is a social network that allows users to follow and pin images, videos and other items. The site was launched in March 2010 by ex-Googlers Paul Sciarra and Evan Sharp, with funding from venture capital firm Andreessen Horowitz. As of May 2019, Pinterest had more than 300 million monthly users, making it the second-most-popular social networking service in the United States after Facebook.[7] Its headquarters are located in San Francisco, California.[8]

More than half of all pins come from businesses, giving brands significant exposure on the platform.

Pinterest is a visual search engine. In other words, it’s built around images and videos instead of text or links. This makes Pinterest perfect for anyone who wants to find products they’re interested in but can’t remember exactly what they were called or where they were sold.

According to research by Forrester Research (which has been conducting this research since 2014), more than half of all pins come from businesses, giving brands significant exposure on the platform—and ultimately making it an important place for marketers to focus their efforts.

Conclusion

Pinterest is a great opportunity for marketers, but it’s not for everyone. If your business doesn’t fit into the demographic profile of Pinterest users and you aren’t willing to invest in getting on the platform, it’s best to find DM guru, they are the best digital marketing service, provider.

Emma Watson

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