Social media has revolutionized the way brands market themselves. Today, social media walls have emerged as a popular tool for brands to promote themselves and engage with their audiences. Social walls have proved to be an effective way for brands to increase engagement, drive traffic, and boost sales.
In this blog, we’ll explore how brands are using social walls for events to achieve their goals, and why they are becoming an essential part of modern marketing strategies.
What is a Social Wall?
A social wall is an immersive experience that aggregates user-generated content from social media platforms such as Facebook, Instagram, Twitter, and more, into one place. It can be displayed on various digital platforms, including websites, event displays, and digital signage. Social walls can be customized to fit any brand’s aesthetics and are a great way to display user-generated content, promote events, and engage with audiences.
How Brands Use Social Walls for Events
Social media walls for events have gained immense popularity in recent years. Brands have been using social walls to engage with their audiences at events by displaying real-time social media feeds from multiple platforms in one place. Here are a few ways in which brands use social media wall for events:
1. Showcasing User-Generated Content:
Social walls allow brands to showcase user-generated content (UGC) from attendees at their events. This helps build a sense of community and encourages attendees to share their experiences on social media, promoting the brand and event in the process.
2. Brand Awareness:
Social walls help build brand awareness by creating an immersive experience for attendees. Brands can customize social walls to showcase their branding and messaging, making it more likely for attendees to remember the brand and event.
3. Boosting Engagement:
Social walls are a great way to boost engagement at events. Attendees can see their social media posts on the big screen, encouraging them to share more and engage with the brand on social media.
4. Crowdsource content:
Brands can use social media display walls to gather user-generated content and display it on their social media walls. This helps to showcase the audience’s perspectives, which can lead to increased engagement and interaction.
5. Encourage audience participation:
Brands can use social walls to create interactive experiences for attendees, such as polls and surveys. This helps to keep the audience engaged and encourages them to participate in the event.
6. Create brand awareness:
Social walls provide a great opportunity for brands to increase their visibility and promote their products and services. By displaying their content and messages on social walls, brands can reach a wider audience and create more brand awareness.
7. Track social media metrics:
Brands can use social walls to monitor social media metrics, such as likes, shares, and comments. This can help them to gauge the success of their marketing efforts and make adjustments as needed.
8. Increase social media engagement:
Social walls can help brands to increase their social media engagement by displaying user-generated content, promoting social media contests, and encouraging attendees to share their experiences on social media. This can lead to more likes, shares, and followers on social media.
How Brands Use Social Walls Beyond Events
Social walls are not just limited to events; they can be used in a variety of other ways as well. Here are a few social media wall examples that help you with your next on-ground events:
1. Website Display
Brands can display a social wall on their website, showcasing user-generated content, creating a sense of community, and boosting engagement.
2. Digital Signage
Social walls can be displayed on digital signage, such as screens in shopping malls, airports, and public places, providing a great way to promote the brand and create an immersive experience.
3. In-Person Event Platform
Brands can use social walls as part of an in-person event platform, providing attendees with an interactive and engaging experience.
Something More To Learn
Social walls are a popular tool for brands to showcase user-generated content and encourage engagement with their audience. While social walls are often associated with events, they can also be used in a variety of other ways. Here are some more points for how brands can use social walls beyond events:
- Curate user-generated content: Brands can use social walls to curate user-generated content from social media platforms and display it on their website or other digital platforms.
- Showcasing product reviews: Social walls can be used to showcase product reviews from social media platforms, helping potential customers make purchasing decisions.
- Encourage engagement: Social walls can encourage audience engagement by showcasing their content and encouraging them to share more.
- Promote brand loyalty: By featuring user-generated content on social walls, brands can promote a sense of community and encourage brand loyalty among their audience.
- Build social proof: Social walls can help build social proof for a brand by showcasing positive user-generated content, reviews, and testimonials.
- Increase brand awareness: Social walls can be used to increase brand awareness by featuring user-generated content that showcases the brand in a positive light.
- Drive traffic: Brands can use social walls to drive traffic to their website by featuring user-generated content and encouraging visitors to explore more.
- Boost SEO: Social walls can help boost a brand’s SEO by featuring user-generated content and increasing the amount of user-generated content available for search engines to crawl.
- Provide social validation: Social walls can provide social validation for a brand by showcasing positive user-generated content and reviews.
- Support influencer marketing: Social walls can be used to support influencer marketing campaigns by featuring content from influencers and amplifying their reach.
Conclusion
Social walls have become an essential part of modern marketing strategies and for good reason. They provide an immersive experience that engages audiences, boosts brand awareness, and encourages attendees to share their experiences on social media. Whether it’s at events or beyond, social walls have the power to unleash the full potential of social media for brands.
