Here’s everything you need to know
Nothing can compare to the personalized customer service that the Japanese street shopping experience offers to every shopper. However, replicating this online is a bit difficult, but Japanese e-commerce opportunities are not too far from those on the street.
Japan is the third largest e-commerce market in the world, with over 74% of the population or, in other words, 88 million paying consumers online in 2020, giving you reason to re-evaluate the decision to enter. in the Japanese market if you have not done so before.
According to current reports, Japan’s e-commerce market is expected to exceed $112 billion in 2021 and $325 billion in 2026, as the country makes the digital journey of moving from high street retail stores to online storefronts.
The change in ブランドコスメ culture has valid reasons for it, such as the dense urban landscape and the ease and convenience of online basics incorporated into the daily lives of consumers. In addition, Japan’s distribution channels are highly developed, and the country’s small size makes shipping and delivering products efficient for everyone.
RANKING OF THE MOST POPULAR E-COMMERCE MARKETS TODAY
- Amazon Japan
- Rakuten
- Auctions Yahoo! Japan
- Yahoo! shopping japan
- Mercari
- DMM
- city of zozo
- wow
- rakuma
- Qoo10 Japan
Amazon Japan, Yahoo Japan, and Rakuten are the top three e-commerce marketplaces used in Japan. These platforms represent 50% of e-commerce revenue. However, compared to other e-commerce platforms and even the streets, Amazon is driving the market due to its same-day delivery offerings, which other e-commerce markets are only now catching up with.
THE BEST A LA CARTE PRODUCTS TO SELL IN JAPAN
The largest Japanese segment today is food and personal care Christian Dior , with a projected market value of $28 billion. Second in demand is clothing, along with books and cosmetics.
Services are in great demand in Japan, apart from the physical part of the products. These are travel, hotel reservations, insurance and show tickets. These are the online services that include Japan as a region, but they are using the online platforms as a lucrative market.
THINGS TO KEEP IN MIND BEFORE SELLING ONLINE IN JAPAN
- The Japanese population has shown buying-only behavior on Japanese reading sites. This has been a notable emerging global behavior for a while now. Consumers in different countries are keen to trust online platforms that can be read in their own language.
- Japanese consumers value transparency and want to fully understand the product they are considering buying before they pay. They like to see detailed photos of the products, so the way the company presents its products is a critical turning point for the consumer to buy the product.
- Like any consumer, a cheaper price is always a temptation, so Japanese consumers use price comparison sites to make sure they get the best value for money.
- Japanese consumers have begun to favor mobile shopping, as the busy work and life culture of the Japanese makes shopping on the go more and more popular.
- Through research, statistics have found that the most popular spending season is summer in Japan. It is the time when most of the Japanese workers receive the extra pay. Other important holidays are White Day (March 14) and the usual international Christmas and New Year holidays.
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